Skip to products
About

About UGLY FROG

Brand background and key notes.

Back to products

UGLY FROG was founded in 2016 in Shanghai, China, by a group of passionate athletes and outdoor enthusiasts who sought to create high-performance sportswear that catered to cyclists. The brand emerged from the idea that functional apparel could be both stylish and accessible, bridging the gap between competitive cycling gear and everyday wear. UGLY FROG quickly gained attention with its distinctive designs and vibrant color schemes, setting it apart from more traditional cycling apparel options.

Initially, UGLY FROG focused on producing cycling jerseys and shorts, prioritizing both comfort and durability. The brand's commitment to quality craftsmanship and innovative materials soon earned it a loyal following among cycling enthusiasts. As demand grew, UGLY FROG expanded its product line to include a wider range of cycling accessories, including gloves, socks, jackets, and protective gear. This diversification allowed UGLY FROG to cater to a broad spectrum of cyclists, from casual riders to competitive athletes.

In 2018, UGLY FROG launched its international e-commerce platform, which further propelled its growth by reaching global markets. The brand’s commitment to sustainability also began to take shape through the adoption of eco-friendly materials and practices in production. By 2020, UGLY FROG had established itself as a prominent name in the cycling community, participating in major international cycling events and collaborating with professional teams.

Today, UGLY FROG continues to innovate and expand its product offerings, all while maintaining its core values of quality, performance, and unique design. The brand has successfully built a reputation for delivering reliable and stylish cycling apparel that appeals to a wide audience, solidifying its place in the competitive sportswear market.

Browse top picks

Open the official store and see current availability.

Shop